Invalid traffic is a growing problem for publishers and advertisers. It can affect ad buys, conversion rates, and even monetization opportunities. However, there are ways to mitigate the impact.
How do I fix invalid traffic?
A good way to find out how much invalid traffic detection is affecting your site is to use a tool that tracks, analyzes, and reports your site’s activity. One such tool is Google Analytics.
This tool can be used to see how often your website receives ad clicks and also provides an idea of how your ad spend is being spent. You can then decide to filter out invalid traffic using one or more of the available methods.
The simplest method to detect invalid traffic is to look at the source of the traffic. This can be done by examining the IP address of the user or looking at the traffic logs. Typically, it’s a combination of bots and spammers that contribute to the problem.
Another method is to use sophisticated analysis to identify patterns of malicious activity. This is usually accomplished with the help of a good traffic monitoring service.
Using this technology, you can also identify outlier sources of traffic. For example, a high proportion of traffic from a single country may be fake. Similarly, a high percentage of mobile users could indicate that the traffic isn’t real.
There are other methods to identify and block invalid traffic, including blocking specific IP addresses and using IP filters. Although these methods will reduce the amount of invalid traffic, no method can completely eliminate it.
