If you’ve heard of a score email, you probably know that it’s a tool that helps you keep track of your email reputation. Like a credit score, your sender score shows mailbox providers how good of a job you’re doing with your email marketing. It’s a great way to see what you need to improve so that your emails are more likely to be delivered and get into people’s inboxes.

The Email Reputation Metrics That Are a Must Have

A sender reputation (also known as an email sender score) is the number of mailbox providers that will consider your email to be a good one and send it to their recipients. It’s a big deal because it affects how well you can get your email messages into the inboxes of your customers and potential customers.

The Benefits and Importance of Email Scoring for Fraud Prevention

Return Path compiles sender reputation scores using non-personal data of over 60 million inboxes from big ISPs, spam filtering and security companies. The scores are calculated on a rolling 30-day average.

Inconsistent Volume of Email Sends

A common mistake that many email marketers make is sending too much mail in a short period of time. It’s easy to do if you’re trying to expand your email list.

But it can also hurt your reputation. It can cause mailboxes to think that your emails are spam or sent to questionable addresses, and they’ll put them in the spam folder instead of the inbox.